/ sound + vision:

“a film is more like music than like fiction.” —Stanley Kubrik

What is a Journey?
Protest-Puking on Louis Vuitton’s “Core Values”

Have you seen this shit? WTF?

Let’s spend a lot of time, money and talent reciting a beautifully photographed visual poem that will inspire us all to inject some heart and soul into our miserable, consumer, middle class lives. This mini film d’art has the answers:

Take an exotic trip. Challenge yourself. It’s the journey, not the destination. You are the journey. Come face to face with yourself. Remove yourself from the concrete fray, commune with nature, frolic with the natives. You will become a better you.

But by god, you better be fucking wearing some Louis Vuitton cause enlightenment don’t abide a shabby wardrobe. You ain’t got a chance in hell at self discovery wearin’ those Wrangler jeans and that threadbare old Cornell shirt. No possible path will open up to you that will lead to self-knowledge and inner peace. Not if you don’t pay the ferryman. The price: a fucking logo.

Should I lighten up? After all, it is the holiday season and after all, advertising can be artful. But “if a journey shows us not only the world, but how we fit in it,” we better be well tailored for a perfect fit. This commercial recipe of self-serving, urbane, neo-new age ballyhoo beseeches us towards a rich inner life–all expertly packed into vulgarly over-priced (and often, frankly) hideous designer luggage.

It makes me want to go live in the bush somewhere. I wonder if they have Mad Men and broadband internets in the bush….

You want some art in your advertising that doesn’t quite make you want to kill The Man and join the Peace Corps? Here you go:

  1. Sunday 05.26.2013 | 8:22 EDT

    beauty says:

    It keeps company with the sallies of the wit and the trances of religion

  2. Sunday 12.26.2010 | 2:15 EDT

    KBJr says:

    Clothes make the man…or does the man make the clothes? Most likely, the man makes the clothes that make the man. And then he puts them in a bag so he can take them with him. Like everything else. The main use of our bodies is to take our heads places, so why not? It’s always better with a song, and logos are the great designer invention that may also spoil the view. AM I GETTING THROUGH TO YOU, ALVA? Appearances mean nothing, kill your television, eat the rich, etc. It’s all whatever you want, so Merry post-Christmas Day ho ho ho!


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