/ the daily muse

So Long, Steve


“My model for business is The Beatles.”

“Revolution” | The Beatles | Past Masters Vol. 2 | 1968

“It’s not the consumer’s job to know what they want.”

“Simple can be harder than complex…”

“The problem with Microsoft is they just have no taste. They have absolutely no taste and I don’t mean that in a small way, I mean that in a big way… I am saddened, not by Microsoft’s success. I have no problem with their success, they’ve earned their success. For the most part. I have a problem with the fact that they just make really third-rate products.”


  1. Thursday 10.06.2011 | 3:11 EST

    Rob says:

    Saying your model for business is the Beatles sounds cute, but to understand what he means takes reading another quote that I’ve come across often today, that “it’s not the consumers’ job to know what they want.” There was no Beatles before the Beatles, and that’s what made them great. In other words, as the NY Times pointed out, while Jobs tried to understand the problems that technology could solve for his buyer, he wasn’t going to rely on the buyer to demand specific solutions, just so he could avoid ever having to take a risk. This is what’s commonly known as leading. It also seems like common sense of the sort necessary for any kind of innovation, albeit the kind usually reserved for more non-commercial realms.

  2. Thursday 10.06.2011 | 2:23 EST

    KBJr says:

    Very sad. A great man. Here’s probably my favorite photo of him (if HTML renders here):


  3. Thursday 10.06.2011 | 11:41 EST

    Luke says:

    I have been astounded at how heavy my heart is with this news. As designers, we owe a huge debt to Jobs and not just for how he revolutionized how we work, but how we look at and judge design.

  4. Thursday 10.06.2011 | 11:02 EST

    moritz says:

    great quotes. great song. sad times.

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